In collaboration with Corporate Visions, I developed visuals for a multi-format internal training campaign for Mastercard’s global sales organization by combining motion design, live-action modules, and scenario-based learning assets into a cohesive program deployed across Mastercard’s learning ecosystem. The content was designed as a modular system that could support internal communications, facilitator-led training, and on-demand reinforcement for sales teams worldwide.

Filmed on-location at Mastercard’s headquarters in Purchase, New York, the series was structured as a modular training framework, with each component designed for a specific moment in the learning journey, from program introduction and instruction to practice scenarios and reinforcement.

The first installment served as the anchor launch asset: a motion graphics–driven overview designed for quick onboarding and consistent rollout across training environments.

The second piece, titled “Right Way, Wrong Way,” was designed as a repeatable coaching tool that could be used in live workshops or on-demand training. Featuring a spokeswoman filmed against a green screen, the production combined performance with composited office environments, animated graphics, and iconography to illustrate best practices through visually dynamic storytelling.

The “Customer Scenario” modules were designed as scalable role-play assets, supporting both facilitator-led training and self-guided learning. Each scenario presented a real-world challenge, demonstrating how to navigate complex sales conversations with empathy, insight, and strategic communication.

Finally, thirteen “Voicemail Scenario” modules functioned as microlearning reinforcement content: voice-driven, fully animated, and easily localized for global teams. Each video decoded client language, helping sales team members interpret intent, identify needs, and craft thoughtful responses. These pieces featured voiceover artists from multiple regions, ensuring relatability and accessibility.

The final deliverable was a scalable, cross-platform training ecosystem that combined branded motion design, live-action instruction, and scenario-based practice modules into a consistent learning experience. The modular structure enabled deployment across LMS delivery, live facilitation, and ongoing reinforcement by supporting a unified global sales methodology.